#LightItInRed is a project that was created by and backed by our whole industry. As a unique mobile venue that not only hosts weddings and our own events, we provide services to many outdoor events large and small. With the entire industry directly affected by the Coronavirus pandemic and being inspired by Germany’s #nightoflight2020, the collaboration of companies, trade bodies, and freelancers want to highlight the dire situation in the UK events industry & fellow industry professionals are facing.
In reality, without major immediate support from the government, the events industry will not survive the next 100 days. Since early March all kinds of major events have been prohibited, from corporate events to conferences, concerts, festivals, weddings, trade shows, and theatrical performances, none have been able to go ahead.
Not only has this left an entire industry dormant for the past 6 months, but it is unlikely that it will get the go-ahead to restart again until spring 2021 & this is realistically the very earliest.
This sector has over twenty-five thousand businesses, employs over half a million workers, and has a huge supply chain of companies ranging from event production, audio, lighting, video, logistics, planning, transportation, and some of the world’s leading technology manufacturers.
Red Alert is a campaign to raise public and media awareness in support of live events, the aim is to secure an extension to the current financial support being offered to the people and companies in this sector until they can return to work.
The first campaign took place on the 6th of July 2020 with companies from across the events industry, as well as event locations, joining together to illuminate their buildings red. In all over 670 buildings and structures were lit up and there was a huge response on social media that saw #LightItInRed trending in 3rd place on Twitter.
On Tuesday the 11th of August at 9pm the campaign are asking companies and event locations throughout the UK to join #WeMakeEvents again in lighting their building or structure in Red. We collectively need to join together and draw attention to the dramatic ongoing situation facing the events industry. We need to continue making a statement that cannot be ignored.
The UK is regarded as a world leader in delivering complex events and we risk losing it forever. Join us in a collective effort to get the industry’s voice heard.
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